Believing is magic

Fortunately, women's football is getting bigger every day. And, in that path, every player's story is a reason to believe. So, for FIFA Women's World Cup, along with Coca-Cola, we wanted to tell those stories right from the beginning. Alex Morgan, Ellie Carpenter, Debinha, Katie Bowen and many more, not as the stars they are today, but as the girls they were when they started believing.

Agency: Mercado McCann - CCO: Nicolás Massimino - ECD: Nicolás Goldstein - Creative Directors: Cristian Tarzi, Edwin Bowen, Manuel Scher - Group Account Director: Angie García Fernández - Production Company: Virgen Films - TVC Director: Bianca Poletti - Interviews Director: Delfina Pignatiello