Hidden City

In Advertising, everything happens too fast. You are not done with a project and you have to start with the next one. Luckily, sometimes you can do things like Hidden City, an idea that changed the reality of neighborhood kids, a story that they will tell for the rest of their lives.

Agency: Havas Argentina - ECD: Nicolás Zarlenga & Federico Plaza Montero - Creative Directors: Juan Gussalli, Leonardo Crocce - Creative Team: Cristian Tarzi, Bárbara Gedacht, Juan Martín Muiño, Luciano Prats, Fernando Oltolina - PR & Creative Operations Director: Florencia Vera - Account Director: Agustina Militerno - Production Company: MU Films - Director: Santa Lemos

awards and honors

OJO DE IBEROAMÉRICA
PR - Launches, re-launchings and activations - Gold
PR - Digital and social media actions - Bronze

AD AGE
Creativity Pick of the day

DIENTE
Outdoor - Campaign - Gold
Activations, Promo & PR - Ambient - Silver
Activations, Promo & PR - PR - Bronze
Integral - Bronze
Craft, TV and other screens - Use of music - Bronze
Craft, TV and other screens - Original music - Bronze

ONE SHOW
Shortlist

CRISTAL AWARDS
Mass Consumption Products - Azure (Silver)

INTERNATIONALIST AWARDS
Grand Prix