User Manual

A ball. Probably, world's most popular toy. However, it may be the only one that never had a user manual to learn exactly how to use it. That's why, at the launch of the new YPF football ball, we decided to write it, illustrate it and print it. And the person in charge of telling the whole country about it it was none other than Lionel Messi.

AWARDS AND HONORS

LÁPIZ DE PLATINO
Film - Gold

OJO DE IBEROAMÉRICA
Sports - Products and Services - Bronze

ECHO LATAM
Branded Content - Silver

+DIGITAL
Design - Gold
Integral - Silver