User Manual

A ball. Probably, world's most popular toy. However, it may be the only one that never had a user manual to learn exactly how to use it. That's why, at the launch of the new YPF football ball, we decided to write it, illustrate it and print it. And the person in charge of telling the whole country about it it was none other than Lionel Messi.

AWARDS AND HONORS

DIENTE
Print - Editorial - Gold
Print - Non conventional - Silver
Media - Integral Campaign - Silver
Direct - Shipment - Bronze
Print - Campaign - Bronze
Outdoor - Campaign - Bronze

LÁPIZ DE PLATINO
Film - Gold

OJO DE IBEROAMÉRICA
Sports - Products and Services - Bronze

ECHO AWARDS
Best Use of Design and UX/UI - Silver

ECHO LATAM
Branded Content - Silver

EFFIE ARGENTINA
Customer Experience - Bronze

+DIGITAL
Design - Gold
Integral - Silver