La Argentina Hotel

Just like national teams, hotels measure their ranks with stars. So, when we found a hotel called Argentina that still had two stars, we decided we had to do something about it. Exactly a year after Argentina reached its third star at FIFA World Cup, we launched this short film dedicated to football fans and to those who find romance in every victory.

Agency: FutLove by Mercado McCann - CCO: Nicolás Massimino - ECD: Cristian Tarzi, Edwin Bowen, Manuel Scher - Managing Director: Agustin Coste - Head of Production: Agustin Borgognoni - Producer: Carolina Garcia Dias - Production Company: Virgen Films - Director: Martín de Escalada

AWARDS AND HONORS

CANNES LIONS
Entertainment for Sport - Brand Storytelling - Bronze
Film - Single market campaign - Bronze
Entertainment - Social behaviour & cultural insight - Shortlist
Film - Social behaviour & cultural insight - Shortlist

NEW YORK FESTIVALS
Best of show
Branded Content - Grand Award
Branded Content - Gold
Activation - Gold

CLIO SPORTS
Film - Branded Content - Gold
Experience and Activation - Branded Content - Gold
Film - Fan Engagement - Silver
Film - 61 seconds to 5 minutes - Silver
Experience and Activation - Fan Engagement - Silver
Experience and Activation - Events and Activations - Silver
Film - Direct - Bronze

CLIO ENTERTAINMENT
Film - Fan Engagement - Gold

OJO DE IBEROAMÉRICA
Sports - Grand Award
Content - Grand Award
Best Idea of Argentina - Gold
Film - Content - Gold
Content - Audiovisual - Gold
Content - Local Brand - Gold
Sports - Services - Gold
Sports - Audiovisual - Gold
Sports - Local Brand - Gold

LONDON INTERNATIONAL AWARDS (LIA)
Branded Content - Scripted Short Film - Silver

LÁPIZ DE PLATINO
Best Digital Marketing - Platinum
Film - Gold
Digital Marketing - Silver

AD AGE
Creativity Pick of the day

ECHO LATAM
Entertainment, Media & Sport - Silver