100 years making history

The best thing in advertising is having the possibility to tell an amazing story. But on Citroën’s 100th anniversary we wondered why stop there. Why tell just one great story when you can tell a hundred.

Agency: Havas Argentina - ECD: Nicolás Zarlenga & Federico Plaza Montero - Creative Director: Juan Martín Muiño - Head of Art: Fernando Oltolina - Creative Team: Cristian Tarzi, Laura Valle García, Bárbara Gedacht, Juan Marzari, Gonzalo Paz, Ekaterina Olortegui - Design: Octavio Arboiro, Amparo Guindon, Stefania Adam, Emmanuel Trimigliozzi, Emilia Teperman, Alejo Becerra, Matías Rossi.
awards and honors
AD AGE
Creativity Pick of the day
diente
Print - Grand Prix
Outdoor - Campaign - Gold
Design - Editorial - Gold
Design - Direct - Gold
Craft Print and Outdoor - Ilustration - Gold
Craft Interactive - Design - Gold
Craft Print and Outdoor - Copywriting - Silver
Design - Typography - Silver
Design - Digital - Silver
Craft Interactive - Interface - Silver
Interactive - Sites - Silver
Interactive - Preset formats - Bronze
Interactive - Preset formats - Bronze
Design - Branding - Bronze
Design - Direct - Bronze
Integral - Integral - Mention
Interactive - Experiential - Mention
Craft Interactive - UX - Mention
WEBBY AWARDS
Car Sites & Car Culture - Winner
Car Sites & Car Culture (People's Voice) - Winner
Best Visual Design & Aesthetic - Winner
D&AD AWARDS
Illustration - Shortlist
PHNX TRIBUTE AWARDS
Design - Graphic Design - Silver
Digital - Website & Mobile Sites - Bronze
+DIGITAL AWARDS
Design - Gold