More Paternity Leave
In one of my first projects in advertising, we decided to do something about a very unfair situation in Argentina. We created a symbol capable of changing the law and, with that, the life of thousands of parents.
In one of my first projects in advertising, we decided to do something about a very unfair situation in Argentina. We created a symbol capable of changing the law and, with that, the life of thousands of parents.
Marito
An incredible promo arrived: the Argentina's Adidas jersey and the official Qatar 2022 ball could be bought at YPF. So, we called Marito, the charismatic kit man of the national team, to be the face of our campaign. Oh, and he came with a special guest.
An incredible promo arrived: the Argentina's Adidas jersey and the official Qatar 2022 ball could be bought at YPF. So, we called Marito, the charismatic kit man of the national team, to be the face of our campaign. Oh, and he came with a special guest.
Catch a star
In the very last minute of extra time in the World Cup final, Argentina almost lost everything. Kolo Muani was left alone in front of Dibu Martinez, the Argentina goalkeeper, who extended his body to block the shot and give his team the chance to win their third star. But we discovered something there. Surprisingly, the pose of Dibu happened to be stretched out in the clear shape of a star.
In the very last minute of extra time in the World Cup final, Argentina almost lost everything. Kolo Muani was left alone in front of Dibu Martinez, the Argentina goalkeeper, who extended his body to block the shot and give his team the chance to win their third star. But we discovered something there. Surprisingly, the pose of Dibu happened to be stretched out in the clear shape of a star.
I'll wait for you
When watching a show together on Netflix, there is an unspoken rule that one member of the group may never, under any circumstances, move on to the next episode without the other. With the arrival of the FIFA World Cup, we wanted to get this worry out of our players' heads, so we called their families and asked them to make a particular promise. We have no reason to believe they won't keep it.
When watching a show together on Netflix, there is an unspoken rule that one member of the group may never, under any circumstances, move on to the next episode without the other. With the arrival of the FIFA World Cup, we wanted to get this worry out of our players' heads, so we called their families and asked them to make a particular promise. We have no reason to believe they won't keep it.
Lucky in love
FIFA World Cup Qatar 2022 was impossible for gambling. Game after game, we saw David defeating Goliath, ruining lots of bets. However, no argentine can say luck wasn't on their side.
FIFA World Cup Qatar 2022 was impossible for gambling. Game after game, we saw David defeating Goliath, ruining lots of bets. However, no argentine can say luck wasn't on their side.
This is Full
Why does my teenage daughter prefer to go to McDonald's than Full? That's the question that was asked to us by the people of YPF Full, the biggest fast food chain in Argentina. Our proposal was to stop talking only about ourselves and start talking about people. This is the result.
Why does my teenage daughter prefer to go to McDonald's than Full? That's the question that was asked to us by the people of YPF Full, the biggest fast food chain in Argentina. Our proposal was to stop talking only about ourselves and start talking about people. This is the result.
Sound of silence
Sometimes a gesture is worth a thousand words. That's what happened with the action we made with Ineco in the final match of Argentina's Football League for the World Autism Awareness Day. We made the whole country talk about autism without saying a single word.
Sometimes a gesture is worth a thousand words. That's what happened with the action we made with Ineco in the final match of Argentina's Football League for the World Autism Awareness Day. We made the whole country talk about autism without saying a single word.
TyC Sports by Argentina
Every four years, we watch Argentina on TyC Sports. For FIFA World Cup Qatar 2022, we wanted to reverse the roles: we wanted to watch TyC Sports on Argentina. For this reason, we showed real footage of what our channel generates in people.
Every four years, we watch Argentina on TyC Sports. For FIFA World Cup Qatar 2022, we wanted to reverse the roles: we wanted to watch TyC Sports on Argentina. For this reason, we showed real footage of what our channel generates in people.
The 91 day gap
The gender wage gap is the average difference between men and women's income. In Argentina, this gap is 25%. So, we decided to create something capable of entering the workplace and, this way, we took our claim to the heart of the problem.
The gender wage gap is the average difference between men and women's income. In Argentina, this gap is 25%. So, we decided to create something capable of entering the workplace and, this way, we took our claim to the heart of the problem.
The Adler Hour
Not that long ago, things used to be very different. In a world without internet, social media and smart phones, we used to do things like calling 113. It was a phone number that told you the exact time. As simple as that. No one ever wondered who was the voice on the other side of the phone. But we did. And, after all this time, we found her.
Not that long ago, things used to be very different. In a world without internet, social media and smart phones, we used to do things like calling 113. It was a phone number that told you the exact time. As simple as that. No one ever wondered who was the voice on the other side of the phone. But we did. And, after all this time, we found her.
Emotion.raw
No one has ever had access to the raw emotion of champions first hand, this is why we turned the Copa Libertadores trophy into a photographer. We wanted to do something cool for the final match and we ended up changing sport trophies in the whole world forever.
No one has ever had access to the raw emotion of champions first hand, this is why we turned the Copa Libertadores trophy into a photographer. We wanted to do something cool for the final match and we ended up changing sport trophies in the whole world forever.