Family

Frávega is a 130 years old store that sales furniture and home accessories. But we are not talking about Ikea here. Frávega kind of stayed in the 90s and not in the cool way. So, we decided to freshen up its image by associating them with another old fashioned concept that needed a renewal: Family.

In Spanish, both Royal Families and real families are called Familias Reales.

Agency: Mercado McCann - ECD: Nicolás Massimino - Creative Director: Cristian Tarzi - Group Account Director: Lula Concistre - Production Company: Primo Content - Director: Clan.

AWARDS AND HONORS

LÁPIZ DE PLATINO
Film - Silver