Ornamental Dads

From cooking and cleaning to taking care of children, women carry out at least two and a half times more unpaid household and care work than men. Chore division still looks like something from a bygone era. So, on Father's Day, we decided to team up with Unicef and treat it that way.

Agency: Havas Argentina - ECD: Nicolás Zarlenga & Federico Plaza Montero - Copywriter: Cristian Tarzi - Art Director: Bárbara Gedacht - PR & Creative Operations Director: Florencia Vera - Head of Client Services & Business Development: Lucila Castellani - Art & illustration: Guillermo Lizarzuay

AWARDS AND HONORS

DIENTE
Outdoor - For Good Campaign - Gold
Print - For Good Campaign - Silver