Marito

An incredible promo arrived: the Argentina national team Adidas jersey and the official Qatar 2022 ball could be bought at YPF. So, we called Marito, the charismatic kit man of the national team, to be the face of our campaign. Oh, and he came with a special guest.

Along with Marito, we asked ourselves a question: what is more important in football? The ball or the shirt?

Agency: Mercado McCann - CCO: Nicolás Massimino - ECD: Nicolás Goldstein - Creative Directors: Cristian Tarzi, Edwin Bowen, Manuel Scher - Group Account Director: Lula Concistre - Production Company: Virgen Films - Director: Marcelo Szechtman.

AWARDS AND HONORS

DIENTE
Film - Over 60" - Silver

LÁPIZ DE PLATINO
Radio - Gold