Agency: Mercado McCann - CCO: Nicolás Massimino - ECD: Nicolás Goldstein - Creative Director: Cristian Tarzi - Design & Art Direction: Florencia Mandel, Florencia Zubelza - Group Account Director: Lula Concistre - Production Company: ArgentinaCine - Director: Ale Rey, Inés Villanueva
This is Full
Why does my teenage daughter prefer to go to McDonald's than Full? That's the question that was asked to us by the people of YPF Full, the biggest fast food chain in Argentina. Our proposal was to stop talking only about ourselves and start talking about people. This is the result.