TyC Sports by Argentina

Every four years, we watch Argentina on TyC Sports. For FIFA World Cup Qatar 2022, we wanted to reverse the roles: we wanted to watch TyC Sports on Argentina. For this reason, we showed real footage of what our channel generates in people.

Agency: Mercado McCann - CCO: Nicolás Massimino - ECD: Nicolás Goldstein - Creative Director: Cristian Tarzi - Art Director: Álvaro López - Copywriter: Santiago González Llanos - Group Account Director: Lula Concistre - Production Company: ArgentinaCine - Director: Tomo Terzano.

AWARDS AND HONORS

LÁPIZ DE PLATINO
Film - November - Silver

OJO DE IBEROAMÉRICA
Sports - Audiovisual - BRONZE
Film - Entertainment - BRONZE

CANNES LIONS
Film - Culture & Context - Shortlist